"Why do your customers buy from you?" - it's not a rhetorical question, and when I ask business owners and sales directors that I meet I'm surprised how many aren't sure. For those who tell me they do know why, my next questions is "Is that based on structured customer feedback or just your opinion?"
The number of small and medium sized businesses that can answer yes to both questions is in our experience very small, and yet this is an area that can unlock massive sales and profit potential in any business, with minimal effort.
The reason your existing customers buy from you is the same reason that new customers will buy from you, so it's really helpful to be absolutely certain and then use it in your marketing communications. You can find out more about how to generate and use customer feedback by following this link.
Collecting feedback in a structured way allows a business to track it's performance over time and also confirm where its true competitive advantage lies.
In addition, contacting customers for feedback is a great way of maintaining and strengthening your relationship with them. As a rule, keeping a customer is about six times cheaper than winning a new customer, so anything that helps you 'farm' rather than 'hunt', is going to improve company performance.
There are other benefits that can be drawn from customer feedback, and if you would like to find out more about how Aardvark Marketing Consultants can help you introduce this into your business, please contact Chris Hutchinson on 01905 622 206 or send me an e-mail
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